CRYSTALLIZE™ Strategy

Create, Capture and Maintain Value

All organisations, irrespective of size, need strategic thinking and good corporate strategies to create value, develop a unique selling advantage and capture both market share and mind share. This service is particularly useful if your organisations is newly established, experiencing stagnation, pivoting to regain competitive advantage, or wants to compete in particular markets whilst improving existing business units.

Enhance Human Capital for Personal Excellence and Peak Performance

We strongly believe that organisations that thrive and excel understand that investing in the excellence and performance of its human capital is crucial. Having a strong leadership strategy can help align your company’s investment in leadership development with your long-term business strategy. This means that we help your company identify the types of leaders needed, where and when they are needed, and the leadership styles required to help your company achieve positive outcomes. In addition to that, we take a look at performance management systems that support the development of leaders within your organisation, providing leadership development – coaching and training – where required, to help your leaders up-level their communication skills, interpersonal skills, public image, team engagement, negotiation skills and more. Learn more about our leadership development solutions HERE.

Leverage Technology for Improved Systems, Processes and Performance

Technology has drastically changed the way companies do business and their ability to compete in their individual industries. A team lacking in digital skills and a company without a digital strategy are a recipe for inefficiency and loss in revenue. Our digital strategy focuses on helping your company leverage technology to improve business performance and create competitive advantage. This could mean changes to existing systems and processes, or creation of new ones. Often, implementation of digital strategies involve change management, training or retraining some or all of the workforce, reorganising systems and structures, or creating new jobs within the business. We can help your organisation create a digital transformation roadmap and implement what is needed.

Build a Stand-out Brand

Standing out in the business-to-business (B2B) or business-to-customer (B2C) markets, and increasing brand equity and revenue growth requires a clear brand development strategy that is executed in a timely and professional manner. Brand development is more than just acquiring market share. It’s also acquiring mind share and becoming the first choice when prospects and customers think of a supplier or service provider in your value chain. Having worked with both start-ups and established businesses, our brand development team has extensive experience in end-to-end brand development including:

1. Aligning brand strategy with business objectives
2. Identifying and researching the target client(s)
3. Developing brand positioning or market positioning
4. Clarifying the value proposition or brand message
5. Developing a brand name, logo and tagline
6. Developing marketing content
7. Developing websites or apps to deliver the brand promise
8. Building a marketing toolkit to drive sales
9. Tracking implementation and results

Learn more HERE.

Build More Reach, More Connections and More Sales

There are companies in your industry who want the market’s attention. How does your brand stand out and what do you want to be known for? Your company brand is its identity. It represents what your company offers. Brand marketing is raising the target market’s awareness of your company and what you offer with the aim of educating for understanding, creating a following, building loyalty, and driving sales. Let us help you make your brand memorable by clearly communicating with your target market what your brand does and how well it does it.

Connect, Convince and Convert

The future of any company depends on the effectiveness of its sales strategy. We help companies look at how viable, profitable and sustainable their revenue models are, and how they plan to generate leads and convert them to clients. Our sales experts have extensive experience in helping clients develop and manage sales pipelines, and increase revenue by up to 80%.

Expansion and Access to New Markets

One of the most effective growth strategies is market expansion through collaborations, joint ventures or strategic partnerships in key target markets. This is simple when your network extends to the relevant markets. But how do you access a market where you do not have a strong network or good knowledge of the different nuances of operating in that market? By virtue of our experience as well as the relationships we have built over the years we have the capacity to help our clients access new markets, and increase distribution of goods and services quickly and strategically.

Navigate Change Strategically

Undertaking projects or initiatives to improve performance and productivity, maximise opportunities or address issues that impact growth and development will often require making changes to processes, job roles, organisational structures or types and uses of technology. The biggest impact is on employees who must change how they do their jobs for new initiatives to be successful. If the transition is not well planned and managed, the organisation risks creating disengagement and wasting valuable time and resources. An organisational development strategy can improve organisational effectiveness whilst ensuring that your people, strategies, objectives, systems & processes remain aligned.