MTN Group has formed a strategic partnership with UK-based video software company Synamedia to create a new streaming platform.
- MTN Group forms strategic partnership with Synamedia to create new streaming platform for mobile and fibre users in Africa.
- MTN evolving into tech-driven media player, expanding into fintech, digital services, and entertainment.
- MTN enters the streaming market in Africa, competing with established players like MultiChoice’s Showmax and global giants like Netflix, Disney, Amazon Prime, and Apple TV.
MTN Group, Africa’s largest mobile network operator, has formed a strategic partnership with UK-based video software company Synamedia to create a new streaming platform designed specifically for mobile and fibre users across the continent.
Since its launch in 1994, MTN has evolved far beyond traditional voice and data services. The company has repositioned itself as a tech-driven media player, expanding into fintech, digital services, and entertainment to meet the changing needs of its users.
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“We see a unique opportunity to transform video consumption in Africa with high-quality, accessible and relevant content,” said Selorm Adadevoh, Group Chief Commercial Officer at MTN Group. “This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
Service expansion in Africa
MTN Group, which serves 291 million customers across 16 African markets, aims to tap into the continent’s growing demand for video streaming, fueled by the rapid rise in smartphone usage and improving telecom infrastructure.
The upcoming streaming service will use Synamedia’s cloud-based technology to offer both live TV and on-demand video content.
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The platform will feature various monetization models, including subscriptions, ad-supported content, and free streaming channels with targeted ads.
Revenue in Africa’s streaming market is expected to reach $5.4 million by the end of 2025.
With this move, MTN enters the streaming space, going head-to-head with established players like MultiChoice’s Showmax, alongside global giants such as Netflix, Disney, Amazon Prime, and Apple TV.
