The tourism industry in Kenya, constituting one of the East African country’s primary sectors, is set for a major boost in the current fiscal year.
- Kenya’s tourism earnings projected to increase by 24% to $4.33 billion this year
- Kenya set to receive around 3 million tourists in 2025 based on current trends and government strategies
- US is the largest source of tourists to Kenya, followed by Tanzania and Uganda
Kenya’s projected earnings from its tourism sector will increase by 24% this year to $4.33 billion, or 560 billion shillings.
This was revealed on Thursday by the country’s Tourism and Wildlife Secretary Rebecca Miano.
She noted that based on the trajectory of current trends coupled with government strategies Kenya is set to receive around 3 million tourists in 2025.
The Tourism and Wildlife Secretary also disclosed that the number of tourists in Kenya which reached a record 2.4 million last year, propelled Kenya’s tourism revenue to grow by 20% to 452.2 billion shillings.
With 12.8% of all arrivals, the US continues to be the largest source of tourists, followed by Tanzania and Uganda with 9.4% and 8.4% of all arrivals, respectively.
That was thanks to “concerted strategic interventions that include aggressive marketing campaigns, enhanced tourism product diversification, adoption of digital platforms, and the introduction of new scheduled flights,” Miano said.
As seen on Bloomberg, tourism is one of Kenya’s largest sources of foreign revenues, third only to agricultural exports and remittances.
In March 2024, a report showed that plans were underway to build 31 new hotels in Kenya, with a total of 4,268 rooms.
The report showed that Kenya had planned to add to the 25 new units set up in 2023.
According to the report by Hotel Chain Development Pipeline Africa report from the W Hospitality Group, the move demonstrates that planned and current construction will add 4,268 rooms to the 3,729 units registered the previous year.
Such initiatives demonstrate why Kenya boasts one of Africa’s largest hospitality sectors.
Another report by the World Bank in the same year indicated that Kenya’s economy was projected to rise to 5% in 2024 and 5.1% in 2025–2026.
